Press Release

For Immediate release!


JULIEN'S AUCTIONS ANNOUNCES WORLD TOUR AND EXCLUSIVE AUCTION OF A TRUE STYLE ICON, MODERN WOMAN AND HOLLYWOOD STAR

PROPERTY FROM THE ESTATE OF GRETA GARBO

December 14 & 15, 2012

Greta Garbo Catalog

Beverly Hills, California – Wednesday, August 22nd, 2012 — Greta Garbo, the legendary Hollywood actress widely acknowledged as the most beautiful woman of the 20th Century, established an artistic legacy through her captivating screen performances. She also made an indelible impression as an icon of style and elegance that resonates to this day. No other Hollywood star of the studio era had a greater impact on her craft or on fashion and style. A luminous beauty and a powerful force within the Hollywood industry, Garbo was both brilliantly innovative and passionately enchanting on screen.

Greta Garbo Gray Silk Dress

For the first time ever, Julien’s Auctions and the Estate of Greta Garbo will offer an opportunity to experience the personal collection of film star Greta Garbo. The collection, featuring Garbo’s personal clothing, accessories, furnishings and private possessions, has never been previously available and rarely seen by others. The public’s fascination with Garbo, who died in 1990, remains undiminished. Her screen performances continue to play to sold out audiences at international film festivals and she has been the subject of numerous museum exhibitions throughout the world. Garbo’s fans and admirers span the globe and straddle generations. To them Garbo remains the hallmark of true beauty, style, artistry and modernity. Contemporary audiences recognize in Garbo the roots of modern and hip style and behavior. Garbo has been called “The First Modern Woman”.

Garbo Valentina Ottoman Silk Overcoat

Greta Garbo was born in Stockholm, Sweden in 1905. As a teenager she worked at Stockholm’s leading department store and quickly became noted for her beauty and elegant charm. She was soon asked to appear in advertising films. These experiences solidified her interest in acting and she applied to the prestigious Royal Dramatic Theatre Academy. Garbo not only secured a place in the class but also received a scholarship. Her unprecedented and highly successful career as a movie star was launched at age 17 when she was cast directly from the theatre classroom to star in an epic silent screen drama. Garbo went on to star in another European film, Joseph Pabst’s The Joyless Street which further solidified her position as a premier European actress. Within months the MGM studio boss, Louis B. Mayer, beckoned her to Hollywood with a lucrative contract. Garbo would go on to star in 26 MGM films including classics like Camille, Anna Karenina, Grand Hotel and Ninotchka. She was also one of the few European stars to successfully navigate the transition from silent films to talkies with her career intact. Though she would continue to receive offers from film producers, Garbo made her last film in 1941.

Garbo’s first American film, The Torrent, opened in 1926 and her entrancing performance made Garbo an international sensation. Here was a woman unlike any other previously seen on a film screen. Audiences became obsessed with Garbo’s portrayals of utterly beautiful screen heroines who epitomized the emergence of the modern woman. Many of her films were considered controversial and sexually risqué. Garbo’s unabashed sensual qualities and her romantic self-assuredness proved a box office bonanza. As well, Garbo established herself as astute business woman. As a young woman living alone in a foreign land, she battled and even went on strike against her powerful studio bosses. She sought to receive additional artistic control over her film projects as well as compensation commensurate with her rising power at the box office.

Greta Garbo owned Louis Vitton trunk

Women around the world recognized in Garbo a role model for equal pay for equal work and women’s rights issues. In 1956 Garbo was named “the most beautiful woman that ever lived”. She received four Academy Award nominations for Best Actress and in 1954 received her Academy Award for her “Unforgettable Performances.”

The very personal collection offered at this exclusive auction and exhibition, which includes an extensive assortment of clothing items designed by bespoke designer Valentina Schlee. Known as Valentina, the designer and Garbo had a complicated relationship. Not only were the two women collaborators on the design of the clothing created especially for Garbo, they were also neighbors and Valentina’s husband, George Schlee had an affair with Garbo. Garbo was also one of the very first women to appear in clothing and accessories from Emilio Pucci, Louis Vuitton, Gucci, Salvatore Ferragamo, Lilly Dache, Hubert Givenchy, and Mr. John, and many pieces from these designers will be part of the extensive wardrobe offering. During her international shopping expeditions Garbo procured or commissioned specialty clothing, luggage and accessories which are included in the sale and tour. Garbo became known as a stylish and highly imitated trendsetter appearing in the most fashionable places in New York, Paris, London and Florence wearing her trademark clothing ensembles consisting of sumptuous cashmere turtlenecks, tailored trousers, elegant walking shoes, broad-shouldered trench coats and mysterious sunglasses.

Vintage Greta Garbo Portrait

Select photographs from Garbo’s personal collection of Hollywood studio portraits (often referred to as Garbo’s Garbos) by photographers George Hurrell, Clarence Sinclair Bull, and Ruth Harriet Louise are also part of the exhibit and sale. Furniture, art and décor from Garbo’s New York apartment and Garbo’s Swedish manor house are also among the highlights. Garbo’s artistic talent for design can be seen in many of the sale’s offerings. Garbo’s colorful rugs featuring modern, abstract motifs were designed by the actress and handmade in the exclusive V’soske workroom. Garbo’s bed, which she designed using antique Swedish carvings reflects both her creativity and her affection for her Scandinavian heritage. Also included are very interesting personal books, albums, documents and signed and inscribed items.

In partnership with Julien’s Auctions, Derek Reisfield, Greta Garbo’s great nephew and producer of an award-winning documentary on Garbo, will sail on the November 20 Transatlantic Crossing of Cunard’s flagship Queen Mary 2.

Reisfield will be a featured speaker in the ship’s Insights Programme, providing a look into Garbo’s life, her film career and her position as a cultural icon. In addition, select items of Property from the Estate will be exclusively available for auction to guests sailing on this Southampton to New York voyage. Several Garbo travel-themed affects, which will be included in the general auction following the voyage, will be on prominent display for guests to view throughout the Crossing.

THE PROPERTY FROM THE ESTATE OF GRETA GARBO
WORLDWIDE EXHIBITIONS SCHEDULE

Newbridge Silverware
Newbridge Silverware Museum of Style Icons
County Kildare, Ireland

Dates: Saturday, September 28th – Friday, November 16th, 2012
Hours: Monday – Saturday 9:00am – 6:00pm
Sundays 11:00am – 6:00pm

Cunard Lines
Cunard Line's Queen Mary 2 Transatlantic Crossing,
Southampton to New York

Dates: Tuesday, November 20th – Tuesday, November 27th, 2012

Julien's Auctions
Julien's Auctions, Beverly Hills, California
Dates: Monday, December 10th – Thursday, December 13th, 2012
Hours: Monday – Thursday 10:00 am – 5:00 pm

LIVE AND ONLINE AUCTION

Friday, December 14th
Session I: 10:00 a.m. P.S.T.
Session II: 2:00 p.m. P.S.T.

Saturday, December 15th
Session III: 10:00 a.m. P.S.T.
Session IV: 2:00 p.m. P.S.T.

Auction Location
at Julien's Auctions Beverly Hills
9665 Wilshire Boulevard, Suite 150
Beverly Hills, CA 90210


For hi res images at 300 dpi (and above), please email requests to: [email protected]


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For Inquiries, Please Email [email protected] or Call 310-836-1818.


Register to bid

LIVE AUCTIONS

Registration is required to bid in this live auction and can be done online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or online at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.

ONLINE ONLY AUCTIONS

Registration is required to bid in this online exclusive auction and can be done online before the sale at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.


Placing Bids

LIVE AUCTIONS

There are four ways to bid in Live Auctions:

  1. Bid with Julien's Auctions online and live in real time at JuliensLive.com.
  2. Bid over the telephone with an auction house representative.
  3. Bid in person in the room at our auction events.
  4. Bid in advance by absentee bid. Absentee bid forms are printed in the back of each catalogue, and are also available by calling Julien's Auctions or online by visiting https://www.julienslive.com/login.

ONLINE ONLY AUCTIONS

  1. Bid in advance by absentee bid online at JuliensLive.com.
  2. Bid with Julien's Auctions online and live in real time at JuliensLive.com in lot order on the concluding day of the auction.


Media contact

[email protected]
For hi res images at 300 dpi (and above), please email requests to: [email protected].


About

Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com.

Connect with Julien’s Auctions at www.facebook.com/JuliensAuctions or www.twitter.com/JuliensAuctions
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