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For Immediate release!
FRIDAY, JULY 15TH, SATURDAY, JULY 16TH, SUNDAY, JULY 17TH AND MONDAY 18TH JULY
Beverly Hills, California – (June 15th, 2022) – This extraordinary collection of costumes, personal handwritten notes, and more will be on display at the hotel from June 13th through July 10th in celebration of Monroe’s 96th birthday and the hotel’s 110th anniversary, before being sold at “Julien’s Auctions and TCM Present: Hollywood Legends,” a three day auction event taking place live Friday, July 15th, Saturday, July 16th, Sunday, July 17th and Monday, 18th July in Beverly Hills and online at juliensauctions.com.
Marilyn has a long history with the hotel, which includes living on and off in her favorite bungalows 1 and 7, staying in bungalow 20 and 21 with Yves Montand when filming Let’s Make Love over at Fox Studios, and dining at Table 6 in the Polo Lounge. The hotel recently redesigned Bungalow 1 after the icon, incorporating aspects of her life and whimsical elements reflective of her most celebrated movie roles.
Items on display include an embellished Travilla gown with headpiece worn by Marilyn Monroe while singing “After You Get What You Want You Don’t Want It” in the 1954 musical There’s No Business Like Show Business; Monroe’s pale pink silk blouse worn in Let’s Make Love; a pair of Napier gold-tone floral basket earrings with faceted crystal beads, worn by Monroe in promotional photos for How To Marry A Millionaire; handwritten notes and documents pertaining to her acting classes and film work such as, an original note to acting mentor Lee Strasberg handwritten by Monroe, a motivational note handwritten by Monroe on The Beverly Hills Hotel stationery; and a sheet of personal notes about her Actors Studio acting classes in New York handwritten on The Towers of The Waldorf-Astoria stationery in 1955. Guests and locals alike will have the rare opportunity to see these one-of-a-kind items in the hotel’s lobby and promenade level from June 13th – July 10th.
JULIEN’S AUCTIONS PUBLIC EXHIBITION AND AUCTION LOCATION Julien's Auctions 257 N. Canon Drive Beverly Hills, CA 90210
PUBLIC EXHIBITION Exhibition: Monday, July 11th—Friday, July 15th, 2022 11:00 a.m. – 5:00 p.m. Pacific Time Free to the public
JULIEN’S AUCTIONS LIVE AND ONLINE AUCTION Friday, July 15th 2022 JULIEN’S AUCTIONS AND TCM PRESENT: HOLLYWOOD LEGENDS Session I: 10:00 a.m. Pacific Time Lots 1-520 Saturday, July 16th 2022 JULIEN’S AUCTIONS AND TCM PRESENT: HOLLYWOOD LEGENDS Session II: 10:00 a.m. Pacific Time Lots 521-1034 Sunday, July 17th 2022 JULIEN’S AUCTIONS AND TCM PRESENT: HOLLYWOOD LEGENDS Session III: 10:00 a.m. Pacific Time Lots 1035-1543 Monday, July 18th 2022 JULIEN’S AUCTIONS AND TCM PRESENT: HOLLYWOOD LEGENDS Session IV: 10:00 a.m. Pacific Time Lots 1544-1761
For hi res images at 300 dpi (and above), please email requests to: info@juliensauctions.com
For Inquiries, Please Email info@juliensauctions.com or Call 310-836-1818.
LIVE AUCTIONS
Registration is required to bid in this live auction and can be done online before the sale at the JuliensAuctions.com Registration page to bid by phone, proxy or online at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.
ONLINE ONLY AUCTIONS
Registration is required to bid in this online exclusive auction and can be done online before the sale at JuliensLive.com/signup/ to bid live online, or by calling (310) 836-1818.
There are four ways to bid in Live Auctions:
info@juliensauctions.com For hi res images at 300 dpi (and above), please email requests to: info@juliensauctions.com.
Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more. In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000. In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million. Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com.
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