Press Release

For Immediate release!


JULIEN'S AUCTIONS ANNOUNCES THE PROPERTY FROM THE ESTATE OF OSCAR WINNING COSTUME DESIGNER WILLIAM TRAVILLA

MARILYN MONROE'S MOST FAMOUS DESIGNER IS HIGHLIGHTED IN EXTRAORDINARY COLLECTION

“Gentlemen Prefer Blondes” Inspired Gown

Beverly Hills, California….August 6th, 2013....No one knew legendary screen goddess Marilyn Monroe like costume designer William Travilla. The famous 36-26-36 hourglass silhouette of the bombshell would help secure Travilla’s place in Hollywood history as one of the most important fashion designers of its time. Although Marilyn Monroe was Travilla’s most celebrated muse he designed for over 270 celebrities but none like Monroe who catapulted to super-stardom while donning Travilla’s most important costumes. Julien’s Auctions, the premier entertainment and celebrity memorabilia auction house, proudly announces this rare opportunity to own one of Travilla’s masterpieces of fashion in the upcoming “Property from the Estate of William Travilla” auction to take place Friday, November 8th, 2013 at the Julien’s Auctions Beverly Hills gallery at 9665 Wilshire Boulevard. The Hollywood icon was so enamored with Travilla that she once autographed one of her infamous calendars with the inscription “Oh Billy dear please dress me forever, Love Marilyn.”

“Gentlemen Prefer Blondes” Inspired Gown

Born on Catalina Island, just off the California coast, Travilla had a passion for art at a very early age. He attended the prestigious Chouinard School of Art in Los Angeles where he was advanced to adult classes at the age of 8! As a teenager the burlesque clubs he passed on the way to school began to pique his interest and he sketched costumes for the dancers and sold them.

He later went to Hollywood after avoiding the draft and started selling his sketches at Don the Beachcomber where a special young woman began collecting his work, actress Ann Sheridan. They developed a friendship and she eventually brought him to Warner Studios. Travilla went on to transition from Warner to Fox Studios where he met the young Monroe who would later do something for his gowns that no other woman could do. William Travilla was known professionally as simply Travilla.

Marilyn Monroe and William Travilla

Through his close friendship with Marilyn Monroe, he created her costumes for Don’t Bother to Knock and Gentlemen Prefer Blondes. He also created one of the most famous costumes in all of film — the pleated ivory cocktail dress Monroe wore in the 1955 film The Seven Year Itch. His costume became synonymous with Monroe as she wore it while standing on a New York subway ventilation grate and as the subway train passed the dress flew up in the air. Travilla was also nominated for an Academy Award for How to Marry a Millionaire in 1953, There’s No Business Like Show Business in 1954 and The Stripper in 1963. Over the course of just a few years Travilla designed for eight of Monroe’s films and many of these gowns have gone down in history as his most important works.

“Seven Year Itch” Travilla Sketch

This is the first time his collection, which was bequeathed to his partner when he passed in 1990, will be available for auction. His original sketches which have been the focus of numerous press features as well as the gowns he made for Monroe early on and later would become the original ideas for her most famous scenes. Also included are his personal effects, sewing room artifacts, Oscar patterns and original watercolor renderings. Collectors wishing to expand their portfolio of true iconic Hollywood fashions will have this very rare opportunity to own a piece of Marilyn Monroe fashion history at this auction.

Some of the Marilyn Monroe highlights of the “Property from the Estate of William Travilla” auction include a Monroe/Andy Warhol Blue Tribute Dress which was created for an Andy Warhol memorial service at the Beverly Hilton and mimics the famous Seven Year Itch dress (Estimate: $4,000-$6,000), a Marilyn Monroe “Gentlemen Prefer Blondes” inspired gown by Travilla featuring the gold lame sunburst halter gown design (Estimate: $10,000-$20,000), a “Gentlemen Prefer Brunettes” Travilla sketch (Estimate: $400-$600), Travilla’s “There’s No Business Like Show Business” Academy Award plaque ($3,000-$5,000), a 1953 Travilla “Gentlemen Prefer Blondes” costume sketch (Estimate: $6,000-$8,000), and a Marilyn Monroe “Seven Year Itch” inspired Travilla gown (Estimate: $20,000-$30,000) along with several other pieces.

Travilla Emmy for Dallas

Other highlights from Travilla’s personal collection will include a brown chocolate Betty Grable dress worn in “How to Marry a Millionaire,” (Estimate: $2000-$3000), a black satin Linda Gray “Dallas” Travilla Gown 1980s (Estimate: $400-$600) and Travilla’s Emmy Award for “Dallas” (Estimate: $2,000-$3,000).

Travilla also designed for other iconic women of film and music including Dionne Warwick, Whitney Houston, Faye Dunaway, Judy Garland, Sharon Tate, Jane Russell, Betty Grable, Lana Turner, Diahann Carroll, Susan Hayward, Loretta Young, Joanne Woodward, Barbara Stanwyck and many more. In addition to his achievements in Hollywood, he also created a successful high-end fashion line that spanned several decades with many of the collections being directly influenced by the costumes he created for film and television. Travilla remains the subject of documentaries, films, books and feature stores to this day because of his dramatic influence with Marilyn Monroe and in film in general.

“You cannot compare the influence Travilla had on Hollywood fashion history,” said Martin Nolan, Executive Director of Julien’s Auctions. “His personal iconic representations of Marilyn Monroe’s fashions and his incredible friendship with the screen icon is what Hollywood lore is made of. We are so thrilled to be able to offer this very rare fashion collection from the Estate of William Travilla and look forward to having the fans and collectors visit our gallery ahead of time to view our public exhibition.”

Prior to the auction the collection will also exhibit exclusively at Newbridge Silverware’s Museum of Style Icons (MOSI) in Ireland as well as Julien’s Auctions Beverly Hills.

Betty Grable “How to Marry A Millionaire Dress”

PROPERTY FROM THE ESTATE OF WILLIAM TRAVILLA
PUBLIC EXHIBITION

Julien's Auctions Beverly Hills
Monday, November 4th – Friday, November 8th, 2013
10:00 a.m. – 5:00 p.m. Daily (Closed Sundays)

PROPERTY FROM THE ESTATE OF
WILLIAM TRAVILLA AUCTION
Icons & Idols: Fashion

Friday, November 8th, 2013
Session I: 10:00 a.m. P.S.T.
Session II:  2:00 p.m. P.S.T.

Icons & Idols: Hollywood
Saturday, November 9th, 2013
Session I: 10:00 a.m. P.S.T.
Session II:  2:00 p.m. P.S.T.

Sunday, November 10th, 2013
Session III: 10:00 a.m. P.S.T.
Session IV:   2:00 p.m. P.S.T.

EXHIBITION AND AUCTION LOCATION
Julien's Auctions Beverly Hills
9665 Wilshire Boulevard, Suite 150
Beverly Hills, CA 90210


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About

Collaborating with the famous and the exclusive, Julien’s Auctions produces high profile auctions in the film, music, art and sports markets. Julien’s Auctions has received international recognition for its unique and innovative auction events, which attract thousands of collectors, investors, fans and enthusiasts from around the world. Julien’s Auctions specializes in sales of iconic artifacts and notable collections including Marilyn Monroe, John Lennon, Ringo Starr, Lady Gaga, Banksy, Cher, Michael Jackson, U2, Barbra Streisand, Les Paul, Neil Young, Elvis Presley, Frank Sinatra, Jimi Hendrix, Hugh Hefner, Pelé and many more.

In 2016, Julien’s realized $5 million in the historic auction of the Brazilian soccer icon, three-time World Cup Champion and FIFA Player of the Century’s collection of memorabilia, personal property and awards, which featured the sale of Pelé’s 3 World Cup Gold medals, sold for a combined total of US $970,992 (£674,300), including his 1970 World Cup winner’s medal sold for $427,100 (£346,000), which set world records for the most expensive Pelé item and the most expensive soccer medal ever sold at auction. In 2020, Julien’s shattered multiple records of sports jerseys sold at auction in the sale of a trio of historic #23 basketball jerseys worn by Michael Jordan (his historic 1984 “Signing Day” official Chicago Bulls rookie #23 which sold for $320,000, a new world record sale for a jersey worn by the 14 Time All-Star and five-time MVP legend), Barack Obama (the forty-fourth U.S. President’s 1979 #23 Punahou School jersey which sold for $192,000, a new world record selling price for a high school jersey) and Lebron James (the NBA legend’s 2003-2004 official Cleveland Cavaliers rookie year NBA jersey rookie season which sold for $128,000) which combined totaled $640,000 as well as Colin Kaepernick’s official San Francisco 49ers rookie jersey which sold for $128,000, a new world record for most expensive NFL jersey sold at auction. Other notable Sports memorabilia sold by Julien’s Auctions include Babe Ruth’s 1938 Brooklyn Dodgers coaching uniform which sold for $187,500 and NASCAR legend Richard Petty’s 1974 Dodge Charger Daytona race-winning car which sold for $500,000.

In 2016, Julien’s Auctions received its second placement in the Guinness Book of World Records for the sale of the world’s most expensive dress ever sold at auction, The Marilyn Monroe “Happy Birthday Mr. President” dress which sold for $4.8 million. Julien’s Auctions achieved placement in the Guinness Book of World Records in 2009 for the sale of Michael Jackson’s white glove, which sold for $480,000 making it the most expensive glove ever sold at auction. In 2020, Julien’s Auctions received its third Guinness Book of World Record placement for the sale of Kurt Cobain’s “MTV Unplugged” 1959 Martin D-18E acoustic-electric guitar, which sold for $6 million making it the world’s most expensive guitar ever sold at auction. In 2022, Julien’s Auctions sold the world’s second most expensive guitar ever sold at auction with Kurt Cobain’s “Smells Like Teen Spirit” music video 1969 Fender Mustang electric guitar, which sold for $4.5 million.

Based in Los Angeles, Julien’s Auctions has a global presence bringing their auctions and exhibitions to targeted destinations worldwide including London, New York, Las Vegas, Japan and China. Live auctions are presented for bidders on-site and online via live streaming video and mobile technology. For more information on Julien’s Auctions, go to www.juliensauctions.com.

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